EasySource
Fintech platform UX, creative direction and launch
EasySource platform homepage, powered by Brightstar — screenshot taken at launch.
The brief
Brightstar wanted to replace a paper-based enquiry process with something brokers would actually use. I led creative direction, UX and product delivery on EasySource end to end: a specialist finance sourcing and case-management platform covering second-charge mortgages, bridging finance, complex buy-to-let and commercial finance.
The approach
A 90-second enquiry flow, live case tracking with a full audit trail, and two-way messaging replaced what had been phone calls and paperwork. It went live on 1 June after two years in development, tested directly against Brightstar's own broker network. 87% of introducers surveyed rated it "made easy" — a figure and quote from Brightstar's own launch reporting.
What I delivered
- Creative direction, UX design and product delivery for the EasySource platform, end to end.
- A 90-second enquiry flow with instant product filtering and a downloadable evidence-of-research document.
- Live case tracking with a full audit trail, two-way messaging, and automatic milestone notifications.
