mewe Music

The brief

Handed a single sheet of A4 with a "big idea," I was commissioned to scope and kick-start what would become mewe Music, then orchestrated the entire pitch process through to an initial £190,000 seed investment from a panel of angel investors — navigating early-stage UK funding routes including UKTI and the Seed Enterprise Investment Scheme (SEIS) along the way.

The original brief asked for an app to let music lovers share playlists socially. Research into the existing market showed the idea wasn't new, so the concept was reworked around a different, better-evidenced gap: the Musicians' Union estimated around 600,000 serious musicians in the UK alone, most without an efficient way to get noticed, get paid or get represented outside the traditional label system.

The approach

The reworked concept split into two connected products: MeWe Pro, a desktop professional network where artists, bands, promoters and organisations could manage content, sell and share music, promote gigs and collect revenue — pitched as a LinkedIn-style network for the music industry — and MeWe Fan, a mobile discovery app where fans could find new music, follow and support acts directly, including donations and sponsoring studio recording time. I led concept development and UX direction for both, then built and delivered the investor pitch itself.

What was produced

• The reworked product strategy and two-sided platform concept (MeWe Pro / MeWe Fan), backed by market research into an underserved 600,000-strong UK musician base.
• A full click-through app prototype covering discovery, artist profiles, track playback, social sharing and a studio-time funding feature.
• The investor pitch itself, including a pitch document and a sample promotional concept video, run through SEIS/UKTI-aware early-stage funding routes.
• A successful raise: an initial £190,000 seed investment from a panel of angel investors.